|
|
|
 |
Readers
Analysis
Focus on high-income groups with the largest consuming
potential in China
Readers Description: Our target readers
are VIP clients of main banks, including senior managers,
fund investors, entrepreneurs, government officials, professional
technicians, foreigners in China and celebrities. They
have luxurious tastes, good education background, strong
consuming ability, and they pay more attention to fashion
and quality of life. Moreover, these readers have strong
purchasing desire and ability and are always the decision-makers
of the enterprises, companies or even the fashion-leading
“Connecters”. With respect to individual, family consumption,
even group consumption, they are definitely the most valuable
customer groups.
Readers Profiles: Gender：
Male：56% Female：44% A high percentage
of our readership is male. We find that males usually
will introduce the magazine to their families and therefore,
LUXURY magazine is partial to a neutral gender.
Age：
20-25 years old：2%
26-30 years old：13%
31-35 years old：19%
36-40 years old：24%
41-45 years old：26%
46-50 years old：10%
above 50：6%
The groups that having the strongest consuming
power on top brands
Annual Income：
200k：2%
201-300k： 6%
301-400k： 27%
401-500k： 31%
501-1000k：12%
more than 1000k：22%
Target groups that having the most consuming power
Business Nature：
Banking/Insurance：22%
Fund/Stock/Real Estate：19%
IT/Automobile/Electronic Industry：16%
Trade/Retail/Service：25%
Government/Education：5%
Free Professionals：8%
Others：5%
Industries that having the most competition ability
Job Title：
Presidents/Board Chairman/ enterprise owner：4%
CEO/General Manager：13%
Vice GM/Director：46%
Section/Project Manager：23%
Government Official：9%
Others：5%
Most of our readers are company/enterprise decision
makers, and they have huge influence.
Features Configuration
>>>
Circulation Channe l>>>
Readers Analysis >>>
Readers Profiles >>>
|
|
|
|
